There are several vital things a business should do before launching a website to ensure its success, so let’s take a look at what these are.
If you have just had a brand new website built, your priority will be to launch it successfully. There are a few key things that every business must do before they launch a new website, so here we look at what these are and what they will achieve.
Check everything, then check it again
Even if it feels like you have already gone through everything a hundred times, take another look. Get other people to check it as well, making sure that more than one person checks every aspect of the site.
A helpful tip here is to put yourself in your customers’ shoes. In this way, you will be able to fully understand what it is your business is offering them just by looking at your new website.
Look at the website on all devices
Websites are now built to be viewed on mobiles and should be scaled to fit mobile and tablet screens; however, it is worth double-checking the website design on phones and tablets just in case any of the formattings has changed.
Check the contact forms and call to action buttons
The whole point of any website is to convert visitors into enquiries. If you are not achieving this from your new website, it defeats the purpose of you having one in the first place. Pretend to be a customer and go on the journey through your website’s contact forms. See whether it is easy for people to get in touch and whether calls to action and contact information are in prominent positions.
Make a content plan
Websites should not be left to stand still. Content should be added regularly to rank well on Google and to show visitors that you are still operating. A content plan will help you to show your audience what projects and products are coming up and will provide visitors with enjoyable reading/viewing material they can relate to. Remember to add videos to your site, as these convert more visitors than plain text.
Feature your reviews
Reviews are a very important part of any website. They build client trust and demonstrate the expertise your business has. Before you make your website live, list your positive reviews for visitors to see.
Link to social media
Regularly posting on social media gives your company great exposure across many different platforms. It can also help to drive more traffic to your website. Linking your social media accounts for your business helps you to rank higher up search engines and will also see the number of enquiries you receive increase.
Now you know what to do before you launch your brand new website, you will be well on your way to having a stellar search engine ranking and enquiries will soon be rolling in.